The Changing Face Of Consumer Stores



Do you remember the days when you had to drive to the city or special order your electronic accessories or parts from the local store? Yea, the good old days of driving, phoning and hoping you can find that one item you need.

Since the growth of the Internet, traditional stores have had to make room for their online competition. Now you simply have to surf for your part, pay electronically and wait for it to arrive in the mail or by courier - from anywhere in the world.

Niche market stores are everywhere in cyberspace now with more being added everyday. PartsAndPlus.com for example, is one of the leaders in electronic accessory stores with their store being 100% online. They have no brick and mortar store with the associated costs that drive up prices, which allows them to sell items at a much lower price than a traditional store.

Another advantage of Internet stores is the search feature. As an example let’s look at PartsAndPlus.com again. They have over 15,000 products. Everything from batteries and cables to audio, video, GPS and security products; overwhelming if you had to find something specific. With search you simply type the item name or description into the box and hit search. All products matching your criteria will show up, now you read the descriptions and specs until you find the exact item you were looking for. No more trying to find a salesperson that knows what they are talking about.

As consumers become more Internet savvy there will be more opportunities for online stores that sell specialized products like Apple accessories, electronics or batteries.  No longer is the consumer limited by driving distance and availability.

While traditional stores will never become obsolete I believe they will have to make more of an effort to target the Internet surfing consumer if they want to prosper. The Internet is here to stay and so are the Internet based stores. The convenience of shopping from your armchair just can't be beat.

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