Do you remember the days when you had to drive to the city
or special order your electronic accessories or parts from the local store?
Yea, the good old days of driving, phoning and hoping you can find that one
item you need.
Since the growth of the Internet, traditional stores have
had to make room for their online competition. Now you simply have to surf for
your part, pay electronically and wait for it to arrive in the mail or by
courier - from anywhere in the world.
Niche market stores are everywhere in cyberspace now with
more being added everyday. PartsAndPlus.com
for example, is one of the leaders in electronic accessory stores with their
store being 100% online. They have no brick and mortar store with the
associated costs that drive up prices, which allows them to sell items at a
much lower price than a traditional store.
Another advantage of Internet stores is the search feature.
As an example let’s look at PartsAndPlus.com again. They have over 15,000
products. Everything from batteries and cables to audio, video, GPS and
security products; overwhelming if you had to find something specific. With
search you simply type the item name or description into the box and hit
search. All products matching your criteria will show up, now you read the
descriptions and specs until you find the exact item you were looking for. No
more trying to find a salesperson that knows what they are talking about.
As consumers become more Internet savvy there will be more
opportunities for online stores that sell specialized products like Apple
accessories, electronics or batteries. No longer is the consumer limited by driving distance and
availability.
While traditional stores will never become obsolete I
believe they will have to make more of an effort to target the Internet surfing
consumer if they want to prosper. The Internet is here to stay and so are the
Internet based stores. The convenience of shopping from your armchair just
can't be beat.
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